As a local Austin business, we are certainly no strangers to South By Southwest, the city’s largest music, film and interactive festival of the year. But for the first time, we had the amazing chance to take part in the festivities as exhibitors in this year’s SXSW Marketplace! We got to rep our Austin roots alongside vendors from as far north as New York City and as far west as Los Angeles and let us tell you we had a GREAT time!
SXSW Style Trends
One of the great things about South by Southwest is that people come from all over the world to take part in the action. And with people from all over the world, we were able to see fun and trendy styles from all over the world too! Dresses were everywhere in sight, which are perfect to transition to Spring. With sandals and a cross body bag, sundresses are a surefire way to make a cute daytime outfit. For chillier days, add a cute cardigan or a denim jacket! Check out our selection of dresses to create your own Spring look!
We saw lots of casual teestoo, and because it was surprisingly chilly in Texas for SXSW this year, most were dressed up with a cardigan, jacket, and some statement jewelry. Whether it’s striped, solid or has some type of graphic, simple tees are a closet must-have this Spring because of their versatility. They make a great cute and casual daytime look and with a few extra touches like this denim jacketthat we love or this skirt, they make the perfect look for a night out too!
The Weekend’s Best Sellers
In case you weren’t able to visit us this weekend, we thought we’d put together a list of our SXSW best sellers! These pieces were crowd favorites and the perfect way to show off your Spring style.
With pockets as cute as these, no one could resist a dress like this one. Its adjustable straps give you plenty of freedom to find your perfect fit and the light denim keeps you cool and comfortable on days out in the sun. Perfect for a picnic or a weekend brunch, this flattering sundress is a springtime essential. Pair it with wedges and a fuzzy cardigan for a more dressed up look! Oh, and it comes in a super cute blush color too!
For a lot of people, springtime also means vacation time, and nothing says vacation like this cute and comfy, knotted tee dress! If you’re out and about the soft cotton keeps you feeling light and comfortable while the knotted front keeps you stylish and trendy. With sandals, a sunhat, and shoulder bag this dress is perfect beachwear and can double as a swimsuit cover-up! No wonder so many people loved it!
This deep, sunny yellow is a great way to celebrate the spring season. The relaxed peplum fit is flattering, comfortable and with Easter on the horizon, this top is a great option for a day of egg-hunting too! We love it paired with blue or white jeans and gold-toned jewelry. Add your favorite pair of wedges for a fun look!
Who doesn’t love polka dots? This is definitely a favorite of ours and looks like our SXSW friends agreed! This perfect vintage-inspired top is a must-have for the festival season and everyday warm weather! To complete your chic and casual look, add your favorite shorts, jeans, skirt, cute sandals and these sunnies that we love too!
Thank you to everyone who came out and visited us at the SXSW Marketplace this year! We were so happy to meet so many amazing people from so many different places. We’d love to hear all about your SXSW experience so let us know in the comments what your favorite parts were, and what looks you love for festival season!