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Inside alma boutique :)

Welcome to the very FIRST blog post for our trendy online boutique! I wanted to take some time to share a little more about how the Alma Boutique got started, our mission, and what you can expect from upcoming blog posts.

How we started:

I’ve always loved fashion. When I was a little girl, my sister and I played ‘shop’ all the time with my toys. When we traveled, I would neatly arrange my clothes on my bed or dresser and pretend to sell them. My family told me I was born to sell clothing. Fast forward to my first year after college…I worked for a small boutique in both the storefront and the buying office, and learned about the small operations of a boutique. I had plans to go to graduate school and left the boutique to earn my MBA. When I was in college, I developed a love for marketing and had a dream to work in marketing in fashion. Of course, the sky’s the limit when you're young and I also had a dream to open a boutique! However, I wasn’t ready to open a boutique or leave my family and friends to pursue a marketing job in the fashion world. So, I stayed in Austin, Texas and got an awesome job at an advertising agency after graduate school. I continued to work in advertising and marketing for 10 years in various industries.

In the fall of 2016, my job status changed and I had the opportunity to reflect and soul-search about my career. I thought about what I loved and always wanted to do… What would I do if I knew I couldn’t fail? Realistically, starting a business is always risky and there’s no guarantee of success, but hey, you know never know until you try! And that’s how alma boutique was born.

Our mission:

Did you know alma means soul in Spanish? At alma boutique, I put my heart and soul into curating cute, trendy, unique clothing. And I work hard to make sure I can provide you with high quality and affordable clothing. My goal is to offer a mix of styles in silhouettes to fit different body types and make customers feel stylish, beautiful, confident -- and ultimately feel their best.

If you followed some of my posts last week, I posted a few images from market. I want your feedback – good and bad! I want to make sure that I provide clothing that you love and can’t wait to wear! If you missed them, check them out and please let me know what you think. My goal is to always serve you as best as I can and YOU can help me do that!

And finally, aside from my passion for fashion and helping customers feel fabulous in their wardrobe – another very important goal is to ensure the boutique can give back to the community. I believe that helping others and spreading love is the root of happiness. I will let you guys know how you can help too once there are opportunities to give back! 

So, what can you expect from the alma boutique blog?

You’ll see customer favorites posted to this blog, feedback for products, trends and styling tips. We’ll also post about home, lifestyle or travel tips when we can. Basically, you’ll see posts about what alma boutique is passionate about and loves! You may even see a family or dog pic from time to time. 😊 Stay tuned for updates and thank you again for your support!